Making Philanthropy Part of a Successful Business Strategy with The Go-Giver by Bob Burg and John D. Mann

The cut-throat corporate culture is giving way to a new attitude of altruism that lays the foundation for commercial and individual achievement.

In introducing a new approach to business Burg and Mann present the Five Laws of Stratospheric Success: Value, Compensation, Influence, Authenticity, and Receptivity. Each of these concepts defines worth personally and professionally by a metric of generosity, rather than net gains. Philanthropy, they argue, can be a central part of a successful business, and use these principles to explain how.

The beauty of this book is that it is told in an entertaining, allegorical style so that the real magic of turning from a go-getter to a go-giver is especially resonant.  The hero of the story steps into a larger circle of reciprocity with some surprising and satisfying twists of fate.

What sets the Go-giver aside from other popular business self-help is that it moves beyond the “worker-friendly” mindset, shifting the business objectives toward ongoing, sustainable contribution that actually lifts the business up at all levels.  A fascinating read and 360 from the standard talk about corporate culture, the Go-Giver is authentic without being dogmatic, offering another definition of success that deserves to be heard.

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Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

The CEO of Zappos doles out some refreshing ideas about running a successful business by first making your employees happy.

There is no doubt that corporate culture is changing, and maybe one of the reasons it is changing is because people like Tony Hsieh are turning the old conventions upside down.  Unlike many other leaders, he describes happiness as the core value around which all business decisions revolve and makes the strong argument that this approach allows workers to invest their energies in an ongoing way, bringing profitability and satisfaction to the work.

Hseih tells his coming of age story from young peddler of lemonade and car washing to the top of the online retail world as a graphic novel, a charming and unusually entertaining method for relaying his ideas.  Driven by the notion that a company can be profitable by establishing the wellbeing of the customer as well as the employee, Hseih takes the reader on an inspiring and uplifting adventure.

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