Companies that Support Breast Cancer Awareness: Part 2

JCPENNEY

JCPenney has joined other retailers who are looking to raise money towards breast cancer awareness. Their most recent campaign called “Give Breast Cancer the Boot” has them partnering with the National Breast Cancer Foundation where the department store donated $2 to the organization from every boot purchased between October 4 through October 14. In addition, throughout the month of October, JCPenney also spent time encouraging customers to round up their purchases to the nearest whole dollar donating the difference to benefit The Breast Cancer Research Foundation®. Customer contributions donated to JCPenney Cares will directly fund programs focused on breast cancer education, research, prevention and early detection.

“Many of us have had our lives touched in some way by breast cancer, which is why we felt it was important to connect with our customers on this issue by showcasing the real faces of breast cancer,” said Debra Berman, chief marketing officer for JCPenney. “We’re focused on showing customers that by rounding up their purchases at JCPenney, they can help in providing critical support in the fight against breast cancer. Through their donations, they are making a difference for someone’s mother, sister, wife, daughter.and possibly for themselves.”

National Football League (NFL)

The National Football League (NFL) breast cancer awareness campaign, A Crucial Catch, supports the American Cancer Society’s efforts to save lives and finish the fight against breast cancer. Efforts include awareness activities, team participation, player public service announcements, merchandise sales, and an online auction.

A portion of all NFL net proceeds during the month of October benefit the Society’s CHANGE Grant program to increase breast cancer screening rates within communities experiencing cancer disparities.

The NFL and the Society extend A Crucial Catch to the youth and high school level by encouraging thousands of youth and high school football coaches across the country to join the NFL as they “go pink” to raise lifesaving funds that help create a world with less breast cancer and more birthdays.

Fans can visit NFL.com/pink to learn more about A Crucial Catch and the youth and high school football initiative, as well as important breast cancer detection information, prevention tips, and how to participate in their local American Cancer Society Making Strides Against Breast Cancer® events. The NFL has a national Making Strides Against Breast Cancer team Web page where clubs and fans can create teams to participate in their local Making Strides event.

ANN TAYLOR

Ann Taylor and sister company Ann Taylor LOFT have been committed to breast cancer research through their various programs and efforts. Throughout the month of October, Ann Taylor hosts a series of shopping events for breast cancer survivors (Salute to Survivors Shopping Event) that feature in-store discounts with five percent of the proceeds benefiting Susan G. Komen. Customers can also show their support of breast cancer awareness by  purchasing an Ann Cares card both in stores and online where 90 percent of the purchase prices of every card sold is donated to The Breast Cancer Research Foundation.

Companies that Support Breast Cancer Awareness: Part 1

1. Delta Airlines “Pink Plane”

Delta-Pink-Plane

“In 2010, we painted one of our Boeing 767-400s pink to help raise funds and awareness for breast cancer research in conjunction with the Breast Cancer Research Foundation. In 2012, we added Evelyn Lauder’s signature on the aircraft in memory of her dedication to help find a cure for breast cancer.”

Since the day the aircraft was first given it’s glossy coat of pink paint, Delta’s “pink plane” has carried nearly 266,753 customers on about 1,300 trips around the world, according to menafn.com. Passengers this year can expect even more ways to get “Perks for Pink” as outlined on Delta’s Facebook page which has promised that 50,000 likes for Delta means $50,000 for The Breast Cancer Research Foundation.

2. ESTEE LAUDER

Estee-Lauder-Breast-Cancer-Awareness-Campaign-BCA-300x152

The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was founded in 1992 by the late Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The BCA Campaign has raised more than $58 million to support global research, education and medical services; with nearly $46 million funding 185 Breast Cancer Research Foundation® (BCRF) research projects worldwide over the past 21 years. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands.

Beginning in October 2015, the global BCA Campaign will:

  • Bring awareness to the importance of early detection and breast health globally by distributing educational brochures and millions of Pink Ribbons at The Estée Lauder Companies’ brand counters worldwide, as well as through BCAcampaign.com and social media @BCAcampaign
  • Convene The Estée Lauder Companies employees around the world to participate in walks, fundraisers, auctions, concerts and other events to benefit BCRF and local breast cancer charities
  • Host a variety of workshops, seminars and trainings to raise awareness of breast cancer and early prevention
  • Illuminate buildings, monuments and landmarks worldwide in glowing pink lights to raise awareness of breast health and empower people worldwide to take action to defeat breast cancer; in New York, the iconic Pink Ribbon will scroll across the mast of the Empire State Building, which will be lit in brilliant pink; additional illuminations include The Eiffel Tower in Paris, The Palace of Culture and Science in Warsaw, Some Sevit in Seoul and Shanghai Symphony Hall in Shanghai, and The Bandra-Worli Sea Link in Mumbai and Las Condes City Center in Santiago, among others