JCPenney has joined other retailers who are looking to raise money towards breast cancer awareness. Their most recent campaign called “Give Breast Cancer the Boot” has them partnering with the National Breast Cancer Foundation where the department store donated $2 to the organization from every boot purchased between October 4 through October 14. In addition, throughout the month of October, JCPenney also spent time encouraging customers to round up their purchases to the nearest whole dollar donating the difference to benefit The Breast Cancer Research Foundation®. Customer contributions donated to JCPenney Cares will directly fund programs focused on breast cancer education, research, prevention and early detection.
“Many of us have had our lives touched in some way by breast cancer, which is why we felt it was important to connect with our customers on this issue by showcasing the real faces of breast cancer,” said Debra Berman, chief marketing officer for JCPenney. “We’re focused on showing customers that by rounding up their purchases at JCPenney, they can help in providing critical support in the fight against breast cancer. Through their donations, they are making a difference for someone’s mother, sister, wife, daughter.and possibly for themselves.”
National Football League (NFL)
The National Football League (NFL) breast cancer awareness campaign, A Crucial Catch, supports the American Cancer Society’s efforts to save lives and finish the fight against breast cancer. Efforts include awareness activities, team participation, player public service announcements, merchandise sales, and an online auction.
A portion of all NFL net proceeds during the month of October benefit the Society’s CHANGE Grant program to increase breast cancer screening rates within communities experiencing cancer disparities.
The NFL and the Society extend A Crucial Catch to the youth and high school level by encouraging thousands of youth and high school football coaches across the country to join the NFL as they “go pink” to raise lifesaving funds that help create a world with less breast cancer and more birthdays.
Fans can visit NFL.com/pink to learn more about A Crucial Catch and the youth and high school football initiative, as well as important breast cancer detection information, prevention tips, and how to participate in their local American Cancer Society Making Strides Against Breast Cancer® events. The NFL has a national Making Strides Against Breast Cancer team Web page where clubs and fans can create teams to participate in their local Making Strides event.
Ann Taylor and sister company Ann Taylor LOFT have been committed to breast cancer research through their various programs and efforts. Throughout the month of October, Ann Taylor hosts a series of shopping events for breast cancer survivors (Salute to Survivors Shopping Event) that feature in-store discounts with five percent of the proceeds benefiting Susan G. Komen. Customers can also show their support of breast cancer awareness by purchasing an Ann Cares card both in stores and online where 90 percent of the purchase prices of every card sold is donated to The Breast Cancer Research Foundation.