Workplace Charitable Giving

I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.”
– Anita Roddick

charity-blogIMG3You may not even be aware of it, but many companies not only encourage their employees to give to and volunteer time to nonprofit organizations in their communities, but will also match those efforts with dollars or other means of support.  Corporate giving is no longer just about giving; it’s aboutcreating unified opportunities to engage employees.

Workplace giving programs can operate in a variety of ways.  They may offer donations through things such as – payroll deductions, volunteer support programs, employee matching gifts, and annual giving campaigns.

  • Donations Through Payroll Deductions – Set up for employees who desire to easily donate to a worthy cause.  Companies usually limit the type of nonprofit to which their employees can contribute.
  • Volunteer Support Programs – These programs basically reward employees who donate their time to a nonprofit organization.  For instance, a company might offer a mone tary stipend to an organization for a specified amount of time that an employee volunteers there.  Some companies will also help groups of employees organize for various nonprofit projects and make a corporate donation on top of these team efforts.
  • Employee Matching Gifts – Donations an employer makes to match its employees’ charitable contributions.  They are often dollar-for-dollar, but some companies will give double or even triple the original donation!   And when employees participate in fundraising events, their employer may match the money they raise through sponsorships or other donations.
  • Annual Giving Campaigns – These use payroll deduction to channel donations to charities, but these take place during certain times of the year. One of the leading fundraising drives in the United States is the Combined Federal Campaign (CFC), sponsored by the U.S. government. (A number of states have workplace giving campaigns of their own.)

Another popular giving practice is when businesses take up collections to donate to a local cause.  They may also choose to sponsor a family in need or give to a local shelter.  This seems to be as effective and morale-boosting as volunteering.  If you don’t have one already, you may want to help set up a canned food drive in your office.  Employees can bring in canned goods and drop them in a box, which can then be taken to a local food bank.

If your workplace is short on options, consider doing some online research to find a respected charity that matches your desire to give.  Charity Navigator, the nation’s most-utilized assessor of charities, rates them on one to four stars, and gives a top-ten list. Those that make the cut have all received Charity Navigator’s highest rating in financial indicators as well as integrity and transparency.

It is easy to find your perfect match, as you can browse by categories in alphabetical order, which include: Animals, Arts, Culture, Humanities, Community Development, Education, Environment, Health, Human Services, International, Human and Civil Rights, Religion, and Research & Public Policy.  This is also a good way to get children and family involved, inspiring long-term awareness of the issues in the world both near and far.

Whatever you decide to give and however you decide to do it – you will have a sense of belonging to a greater cause and knowing you have made a difference in someone’s life.

Never doubt that a small group of thoughtful, committed citizens can change the world.
Indeed, it’s the only thing that ever has.”

– Margaret Mead


Forbes – Charitable Giving

Fantastic Scholastics: Great Spelling Apps for Kids


Are your middle scholars having trouble with spelling? Not to worry, most kids work out the kinks with a little extra help. The amazing thing about new educational technology is that we have learned so much about the human brain in the last 15 years and as a result, gaming apps are often designed around different stages of development.

Take a look at these interactive apps for iPhone that entertain and build basic skills at the same time.

Most kids get there just fine when all is said and done, and so if they are having trouble with spelling, the best thing we can do as parents it to try and make it fun. Make sure that you sit with them and play the games with them, so that it is not only a fun activity, but also a chance to spend some entertaining time with you.

10 Acclaimed Kids’ Books: Why They Are Great and What They Will Teach Your Child


Revisit some classic literature from your own childhood and meet some contemporary favorites.

Great stories really are the gift that keeps on giving. They illuminate the most essential parts of humanity, and children’s books do this with simplicity and a beauty that sticks for a lifetime. We all want our children to live a life full of imagination and curiosity, not to mention learn how to love fully and live honestly.

Take a first look, or a worthwhile second look, at the following titles:

  1. Where The Wild Things Are by Maurice Sendak

Why it is great: Sendak ranks among the best storytellers and illustrators in the last century, partly because of his skill (the drawings are so detailed, charismatic, and distinct) but also because of his willingness to tackle tough subjects head on, like misbehaving.

What it will teach your child: This story is a beautifully drawn metaphor for how bad behavior is sometimes about the need to be in one’s own world. Children often experience frustration when they feel powerless, and Max, our anti-hero, sails off to another fantastic land where he is the king of the monsters. Parents are just an aside in the story, but their presence and warmth are vibrant characters.

  1. The Snowy Day by Ezra Jack Keats

Why it is great: Keats brought a subtle humor and a city sensibility to kids lit that wasn’t there before. Using a combination of collage and drawing, Keats introduces African American characters with an everyday charm and humor in a time when books where dominated by a more singular perspective.

What it will teach your child: This book is a glorious depiction of that first winter snowfall, and the sense a child has that the whole world is new and ripe for exploration.

  1. Blueberries for Sal by Robert McKloskey

Why it is great: The striking details of this book are so alive that the characters, both human and animal, jump from the page. Sal, short for Sally, is a short-haired, overall-wearing adventurer whose curiosity gets the best of her.

What it will teach your child: McKloskey captures the simplicity of country life with a perfect portrait of mother and daughter. In its small way, it hints at the value of exploration but also the value of listening to directions.

  1. Owl Moon by Jane Yolen

Why it is great: Vivid art with and an engrossing but quiet premise, Owl Moon is a story about searching and familial connection. It evokes a wonder for nature that is wordless, and the richness of the moment.

What it will teach your child: A boy and his father go out after dark on a full moon to see if they can find an owl. The boy discovers that to find the elusive creature, you must use patience and stillness.

  1. Where the Sidewalk Ends by Shel Silverstein

Why it is great: Because kids love rhymes! This author writes poems about nonsensical people and imaginary creatures that seriously crack kids up. His jaunty style grabs attention for kids and grown-ups. Warm up first because this one is a tongue twister!

What it will teach your child: That the world is not always as orderly as it is seems. That pigs actually do fly, and that if you don’t take the garbage out, the consequences could be disastrously funny.

  1. Harold and the Purple Crayon by Crockett Johnson

Why it is great: This kind of simple style isn’t really en vogue anymore, but the imagination it took to create it is totally exceptional.

What it will teach your child: This story is a brilliant metaphor for visualization, the process by which we dream something up and make it actual. Harold’s magical tool is nothing other than a simple crayon, but with this tool he draws himself a whole adventure.

  1. Olivia by Ian Falconer

Why it is great: Falconer is a New Yorker cartoonist who infuses this laughable story with inside jokes and surprises. The use of black and white is especially striking.

What it will teach your child: Olivia is an irreverent little pig living in the city with her family. She marches to the beat of her own very loud drum, but she also knows when she has taken her antics too far.

  1. Madeline by Ludwig Bemelmens

Why it is great: You probably remember this series of books that take place in a Parisian boarding school. The art is consummately French and the language is written in catchy rhyme.

What it will teach your child: It’s from another time and place when kids were educated by nuns, and tonsils were still a problem. Madeline herself is an emblem of courage that kids can easily relate to.

  1. Frog and Toad are Friends by Arnold Lobel

Why it is great: This series is a beloved first reader collection that shows the value of friendship, despite obvious personality differences. Half and half pictures and text, the narrative is charming, funny, and a great starter book for when kids are learning to read on their own.

What it will teach your child: Sometimes unlikely characters bond and they must then do unlikely things to solve problems. Sometimes awkward situations pop up but true friends help each other through.

  1. The Story of Ferdinand by Munro Leaf

Why it is great: There was never a more fully realized vision of the Spanish countryside (complete with matadors and flamenco dancers) than in Ferdinand. The story is witty and universally relatable.

What it will teach your child: That is ok to be different and that sometimes, doing your own thing presents a distinct advantage.

The beauty of these books is that adults can also get completely carried away to another time and place. Sharing this magic is one of the best things you can do for your child, presenting them with a richer perspective and a bigger sense of the world.

The Rock Stars of Work-Life Balance: A Case for Single Mothers as Managers

Let’s do away with the misconception that women raising children on their own are less qualified– they are, in fact more capable by necessity.
Janet was 24 when she finished her second tour of duty in the U.S. Army, where she was posted in Frankfurt, Germany.  She specialized in computer science and was hoping to continue her education after her service when she met Adam, a fellow serviceman.  They became great friends and their relationship quickly accelerated after they both completed their military time.  Within a year, Janet got pregnant with her little boy, Owen, and while both Adam and Janet had plans to get graduate degrees, the economy took a nosedive when they arrived back in California.  
Adam got a job at a moving company and within the financial struggle, their relationship fell apart.  Owen was not even two years old. Adam was accepted into a CPA program but it required him to relocate, so Janet moved into her own place, supported by a Section 8 housing subsidy.  The money she received from her service was barely enough to cover her expenses.  After Owen went to sleep each night, she would stay up late researching online programs, local resources, and possible solutions to her childcare problem.  
By the time that Owen was three and a half, Janet got accepted into a reputable IT program, completed an introductory coding certificate, and was learning how to design websites.  Her classes were dominated by men but she did meet other women in her position in her neighborhood, and one night when they got the kids together, this small group of women realized they had unwittingly assembled a team of programmers, designers, coders, and management to form their own company.  
For the next year, these women traded off with childcare, pooled their resources for babysitters so they could have meetings, and gave each other moral support with their work and studies.  Janet and her friends created a site where local parents could meet, do trades, borrow and lend, and plan group trips.  They received acumen from their local press and businesses were suddenly lining up to advertise on their site.  
Janet’s story is not uncommon in this vastly changing economy where single mothers are currently estimated at 9.9 million.  Compare that number to 1970,when it was 3.4 million [1].  According to Pew Research Center, in 2013, moms makeup to 40% of the breadwinners in American households and 63% of them are single [2].  
That is not to say that going at it alone is always a success story.  Women who got a college education before marrying and having children out earn women who didn’t if they divorced or never married in the first place [2].  
Despite the fact that stigma around single motherhood is a powerful influence in the job market, these women have a unique set of skills that make them excellent candidates for management.
What are some of the immediate experiential qualities that single moms bring to the table?
  Problem Solving.  When you are a single mom and you get a flat tireand the school calls because your toddler is sick and you are on adeadline at work, you don’t have the luxury of a personal assistant ortime to panic: you assess the situation and take action.  By proxy,these women are excellent at the strategic gymnastics it takes to
navigate the unexpected.
 Time Management.  Again, procrastination is not an option when you are self-sufficient.  Women in this situation are reasonable about their time constraints, learn early how to prioritize, and distill tasks down to the most time-effective processes.  
 Budgeting.  And boy, do they know how to stay accountable andstretch a dollar.  That means looking at spending over the long term
and fastidiously tracking it. 
 Creativity.  The Internet has done worlds of good for moms who carefor young ones during the day but have a product to sell or an articleto write at night.  Mothering inspires idea improvement, innovation,and collaboration.  For women on their own, creativity isn’t afrivolous dream, it’s a life skill they put to use on a daily basis. 
Because women are making such powerful strides in the last 30 years, and they are out performing their peers in arenas like new businesses, job creation, and employee satisfaction[3], it is crucial that we demystify the outdated notion that single women are a fringe minority.  They represent a significant portion of the population contributing to the economy, and we do them and ourselves a disservice by overlooking them when we hire for management positions.  

Baby Sign Language: The Benefits Behind the Gesture(s)


Teaching sign language to children as young as six months old has become more and more popular over the past decade. This practice of using modified gestures from American Sign Language is appropriately referred to as baby sign language, and research suggests that it might give a typically developing child a way to communicate several months earlier than those who only use vocal communication. This can help ease frustration between ages eight months and two years — when children begin to know what they want, need, and feel, but don’t necessarily yet have the verbal skills to express themselves. Children who have developmental delays might benefit, too.

Infants who learn baby sign language are also thought to gain psychological benefits, such as improved confidence and self-esteem. Feelings of anger due to an inability to communicate may not occur as often, and anyone who’s had a frustrated toddler throwing a tantrum can certainly see the benefit in that. Having the ability to sign could be a lifesaver when a child is too distraught to speak clearly. It may also actually facilitate the acquisition of verbal and written forms of communication later on.

Parents say that signing is rewarding, and aids bonding because of the need to make more eye-to-eye and tactile contact. Also, as children age, it may be easier and perhaps kinder to reprimand the child in public using sign language, saying “no” for example, and equally can become a way of giving praise privately.

If you decide to implement the use of baby sign language with your child, Mayo Clinic offers these helpful tips:

  • Set realistic expectations. Feel free to start signing with your child at any age — but remember that most children aren’t able to communicate with baby sign language until about age eight months.
  • Keep signs simple. Start with signs to describe routine requests, activities, and objects in your child’s life — such as more, drink, eat, mother and father.
  • Make it interactive. Try holding your baby on your lap, with his or her back to your stomach. Embrace your baby’s arms and hands to make signs.   Alternate talking and not talking while signing. To give signs context, try signing while bathing, diapering, feeding, or reading to your baby. Acknowledge and encourage your child when he or she uses gestures or signs to communicate.
  • Stay patient. Don’t get discouraged if your child uses signs incorrectly or doesn’t start using them right away. The goal is improved communication and reduced frustration — not perfection.
  • Stay verbal too. As you teach baby sign language, it’s important to continue talking to your child as well. Spoken communication is an integral part of your child’s speech development.

As you can imagine, not only does taking part in baby sign language provide the discussed benefits, but it can flat out just be a lot of fun for the whole family too. Even parents may learn a thing or two – not only some signs, but also greater insight into how your children can communicate, and how to better reciprocate that.

6 Things that Kids can do to Volunteer as an After School Activity


We would all like to do more to help out. Here are some ways we can encourage our kids to make it a habit.

Some of us have more free time than others, and as busy parents, we often wish we could volunteer or be more available to those we care about. But for kids who get out of school at 3pm each day, those couple hours before homework and dinner can be put to good use in the community or at home. Here are some helpful ideas that can be fun and rewarding.

  1.  Help a neighbor with the yard work. If you live near a retiree or a grandparent, have your able bodied drop by once a week and rake leaves or trim hedges. Even 30 minutes is an act of kindness, a little outdoor time and always deeply appreciated.
  1.  Tutor a younger child. One of the best ways to learn is to teach, a wise teacher once said. When older kids help out a younger sibling or a neighbor, they not only cement their own skills, but they take a certain amount of pride in being able to effectively relay information.
  1. Crafting Holiday Gifts. Children love making things anyway, why not get the jump on the holiday season? Try homemade bath salts, soap and soap dishes, or a photo collage.
  1. Raise Funds for Charity. There are many ways to raise money for a good cause that don’t involve going door-to-door with a box of year old candy bars. Now with crowd sourcing and social media, kids can start their own campaigns or do grass roots work right from their laptop or tablet.
  1. Community Garden. Urban food growing projects are picking up steam all over the country and there is always work that needs to be done. Kids of all ages love to get their hands in the dirt and learn how to grow things. Bonus: picky eaters will often be more apt to try new things if they have grown them first.
  1. Animal Adoption Programs. Humane Societies always need volunteers and some even have programs for kids to come in and spend time with the animals, feed or even walk dogs.

Contributing is good for kids and while they may resist the idea at first, they will eventually find something that offers them the lasting satisfaction of a job well done. It also helps them take a break from their own busy schedules and keeps them active. And that helps everyone.

The Farmers Market and the Future of Family Health


For some of us, getting the kids to eat is a herculean task. We usually give up and resort to pizza or mac and cheese because at least that’s something, right?

Not to chide, but it’s not. Children in the US are suffering from diseases that are a direct result of poor nutrition. In 2014, an estimated 29.1 million Americans had diabetes.

The slow food movement is a response to commercial, artificial, mass-produced food that has wrecked havoc on our nation’s health and even our sensibilities. Drive-thrus and TV dinners have diminished the value of cooking and eating together as a family. And corporate groceries have replaced the ancient tradition of meeting in the town center to buy and sell surplus. The farmers market trend hopes to counteract the side effects of big agriculture and big business, and communities nationwide have responded with enthusiasm.

In 2013, there were over 8,000 local growers markets nationwide.1

What does that mean for kids? A whole new way of eating. Actually, more of a return to the old way.

Alice Waters is the proprietor of the famous Chez Panisse Restaurant in Berkeley, CA, and is often credited with spearheading the slow food movement in the US. Beyond her Michelin Stars, she is also responsible for the Edible Schoolyard Project, which provides children from kindergarten to eighth grade with a culinary education. Kids not only get to an introduction to the diverse bounty of fruits and veggies, they also plant and cultivate and prepare meals.

Check out what the kids at Martin Luther King Jr. Middle School are doing as part of the Edible Schoolyard:

Waters started the project because she was acutely aware that most school age children don’t know that a potato makes a french fry. She understood that food presents children with all kinds of learning opportunities: math, history, science and geography are all woven into agriculture. The program doesn’t place so much emphasis on cooking and farming as a vocation, but rather uses food as a touchstone to explore other subjects.

Working with plants and preparing food is a full sensory experience that introduces smells, textures and flavors. The more exposure children receive, the more likely they are to try new things, to experiment with tastes, and to think of cooking as a basic skill when they participate in planting and harvesting. Plus, they get to be outside and interact with community.

Some tips for broadening your child’s palette:

  • Give them a little spending cash and let them pick out one favorite thing and one thing they have never tried.
  • Try fresh fruit that they can help blend with yogurt and make into popsicles.
  • Encourage them to ask questions; farmers love to talk about their products.
  • Get recipes. Farmers are veritable wellsprings of information on how to prepare tasty meals with their ingredients. Ask them how they cook their food.
  • Pick a few of your kids’ favorite meals and incorporate fresh produce.
  • Enforce the “No Thank You” bite. They only get to refuse it after they have tasted it.
  • Keep trying. Pediatricians say that kids need to be exposed to a food up to 20 times before they will eat it. Parents often give up after one or two tries.
  • Try different colors.
  • Don’t make it into an issue. Sometimes insisting will backfire.
  • Enjoy it yourself. Sometimes a little peer pressure goes a long way. When the rest of the family is clearly enjoying themselves, kids want to get in on the action.

For busy families, making the shift from processed, pre-made food can seem like a hassle, but there are so many advantages to visiting your local farmers market, and many of them are fun! Not only are you doing something together, you are interacting with your community, supporting local agriculture and ensuring your family gets their vitamins.



7 Quick Ways Executive Moms Can Keep Their Blood (and their Brain) Moving

As a busy working mom, it’s often near impossible to put yourself first.  But it’s important to remember that if your health suffers, it affects everything around you –your family, your job, and all else that comes into play with your daily activities.  You should keep in mind that even small things that aren’t necessarily time-consuming can make a big difference.  Healthy habits will keep the decision-making brain optimal, and your body stronger.Let’s take a look at some of the helpful, healthful tips that you can quickly implement into your busy day:

1. Drink water.
Even mild dehydration can affect your body before you realize you’re thirsty, and may leave you with headaches, fatigue, and a general lack of energy.  Drinking a bottle of water can provide a fast pick-me-up, and it’s a great idea to bring one to work with you to have at your desk to refill as needed.  If you drink water throughout the day, you’re less likely to get to a point of feeling sluggish.
2. Never skip breakfast.
That old adage that breakfast is the most important meal of the day just may be true.You’re probably already vigilant about making sure your kids get a healthy meal before school, but what about you?  Studies have shown that people feel more satisfied by food eaten in the morning, and that feeling can translate into better energy for your entire day.  Incorporate protein in your breakfast – a peanut butter banana smoothie, a fruit and yogurt parfait, or an egg white/avocado sandwich on wheat toast.  This will keep you full and alert all morning long.
3. Make sure you have a bedtime too.
Sleep deprivation causes decreased performance and alertness, not to mention memory and cognitive impairment, among other less-than-desirable consequences.1 This hurts not only your work performance, but also has a negative effect on the quality time you do get to spend with your family.  Therefore, just as your children have bedtimes, you will benefit from having one as well.  Consider easing your brain into sleep; turn down the lights, read, and light some candles – make de-stressing part of your nighttime ritual.  
4. Work short bursts of exercise into your schedule.
If the time just isn’t there for a full exercise session, you can instead include small acts of fitness throughout the course of your day, as these do add up.  Take a quick walk around the block with your child in the stroller after work, or just stand up from your desk periodically to do some stretches.  Take the steps instead of the elevator.  You can also take advantage of your work lunch break, even if it’s a short one; on a nice day, you can take a brisk walk outside.  Once you develop a routine that includes exercise, it’ll become second nature and you will reap the benefits.
5. Prepare healthy foods ahead of time.
Planning and also shopping for lunch and snacks in advance ensure you’re not grabbing something quick and last minute that may not be the best for you.  For example, cut up some carrots, red peppers, or cucumbers at home to take to work inZiplock bags for that mid-afternoon hunger.  Vegetables are also full of H20, which helps you out with number one on this list as well.  Fast food and junk food can leave you feeling bloated and lethargic, so if you put in a little time and thought to your meals in advance, you can set yourself up for nutritious success each day.
6. Keep your blood sugar steady.
Wild fluctuations in your blood sugar can be detrimental to your energy level and affect your decision-making abilities.  If you grab a candy bar or a soda for a fast sugar rush, the energy burst lasts just for a short time and then you crash, feeling more tired than before.  To prevent this, eat regular small snacks to keep an even keel.  Greek yogurt, fruits, or hummus are great suggestions.
7. Get into the groove.
Music can ease anxiety while sharpening mental focus, and one recent study involving information technology specialists found that those who listened to music completed their tasks more quickly, and came up with better ideas than those who didn’t, because the music improved their mood.2  So load up your iPod with favorite tunes, or create your own radio station on Pandora.  YouTube is also chalk-full of meditation and focus music that facilitates concentration.Each of these ideas can be incorporated into your daily routine in no time.  They just require a bit of thought and initial effort, but the results can be life-changing and lasting, and this goes for both your work life and your home life.  Balance is possible;you just have to remember to take care of yourself first.

Companies that Support Breast Cancer Awareness: Part 2


JCPenney has joined other retailers who are looking to raise money towards breast cancer awareness. Their most recent campaign called “Give Breast Cancer the Boot” has them partnering with the National Breast Cancer Foundation where the department store donated $2 to the organization from every boot purchased between October 4 through October 14. In addition, throughout the month of October, JCPenney also spent time encouraging customers to round up their purchases to the nearest whole dollar donating the difference to benefit The Breast Cancer Research Foundation®. Customer contributions donated to JCPenney Cares will directly fund programs focused on breast cancer education, research, prevention and early detection.

“Many of us have had our lives touched in some way by breast cancer, which is why we felt it was important to connect with our customers on this issue by showcasing the real faces of breast cancer,” said Debra Berman, chief marketing officer for JCPenney. “We’re focused on showing customers that by rounding up their purchases at JCPenney, they can help in providing critical support in the fight against breast cancer. Through their donations, they are making a difference for someone’s mother, sister, wife, daughter.and possibly for themselves.”

National Football League (NFL)

The National Football League (NFL) breast cancer awareness campaign, A Crucial Catch, supports the American Cancer Society’s efforts to save lives and finish the fight against breast cancer. Efforts include awareness activities, team participation, player public service announcements, merchandise sales, and an online auction.

A portion of all NFL net proceeds during the month of October benefit the Society’s CHANGE Grant program to increase breast cancer screening rates within communities experiencing cancer disparities.

The NFL and the Society extend A Crucial Catch to the youth and high school level by encouraging thousands of youth and high school football coaches across the country to join the NFL as they “go pink” to raise lifesaving funds that help create a world with less breast cancer and more birthdays.

Fans can visit to learn more about A Crucial Catch and the youth and high school football initiative, as well as important breast cancer detection information, prevention tips, and how to participate in their local American Cancer Society Making Strides Against Breast Cancer® events. The NFL has a national Making Strides Against Breast Cancer team Web page where clubs and fans can create teams to participate in their local Making Strides event.


Ann Taylor and sister company Ann Taylor LOFT have been committed to breast cancer research through their various programs and efforts. Throughout the month of October, Ann Taylor hosts a series of shopping events for breast cancer survivors (Salute to Survivors Shopping Event) that feature in-store discounts with five percent of the proceeds benefiting Susan G. Komen. Customers can also show their support of breast cancer awareness by  purchasing an Ann Cares card both in stores and online where 90 percent of the purchase prices of every card sold is donated to The Breast Cancer Research Foundation.

Companies that Support Breast Cancer Awareness: Part 1

1. Delta Airlines “Pink Plane”


“In 2010, we painted one of our Boeing 767-400s pink to help raise funds and awareness for breast cancer research in conjunction with the Breast Cancer Research Foundation. In 2012, we added Evelyn Lauder’s signature on the aircraft in memory of her dedication to help find a cure for breast cancer.”

Since the day the aircraft was first given it’s glossy coat of pink paint, Delta’s “pink plane” has carried nearly 266,753 customers on about 1,300 trips around the world, according to Passengers this year can expect even more ways to get “Perks for Pink” as outlined on Delta’s Facebook page which has promised that 50,000 likes for Delta means $50,000 for The Breast Cancer Research Foundation.



The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was founded in 1992 by the late Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The BCA Campaign has raised more than $58 million to support global research, education and medical services; with nearly $46 million funding 185 Breast Cancer Research Foundation® (BCRF) research projects worldwide over the past 21 years. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands.

Beginning in October 2015, the global BCA Campaign will:

  • Bring awareness to the importance of early detection and breast health globally by distributing educational brochures and millions of Pink Ribbons at The Estée Lauder Companies’ brand counters worldwide, as well as through and social media @BCAcampaign
  • Convene The Estée Lauder Companies employees around the world to participate in walks, fundraisers, auctions, concerts and other events to benefit BCRF and local breast cancer charities
  • Host a variety of workshops, seminars and trainings to raise awareness of breast cancer and early prevention
  • Illuminate buildings, monuments and landmarks worldwide in glowing pink lights to raise awareness of breast health and empower people worldwide to take action to defeat breast cancer; in New York, the iconic Pink Ribbon will scroll across the mast of the Empire State Building, which will be lit in brilliant pink; additional illuminations include The Eiffel Tower in Paris, The Palace of Culture and Science in Warsaw, Some Sevit in Seoul and Shanghai Symphony Hall in Shanghai, and The Bandra-Worli Sea Link in Mumbai and Las Condes City Center in Santiago, among others